Streaming duo calls it quits after half a decade-discovering the reasons behind their stunning departure.
Celebrated Chinese online power couple, Sun Caihong and Guo Bin, otherwise known as @caihongfufu, have sent shockwaves through the digital world as they announce their temporary exit from live-streaming. With over 15 million followers, the dynamic duo has been a mainstay in the Chinese social media sphere for five years. But, exhaustion from over 1,000 live-stream sessions and the strain on personal health and family life have taken their toll.
In a heartfelt interview with the South China Morning Post, Sun opened up about the toll their non-stop live-streaming schedule had on her well-being. Exceeding eight hours a day, these sessions left Sun with little time for herself or her family, causing both physical and emotional strain. "I had no time to keep my family company, and no time to treat damage to my vocal cords," she shared, embodying the struggle between personal life and public success.
From Insurance Sales to Social Media Stars
Before becoming internet sensations, Sun and Guo worked tirelessly as insurance sales people. Their digital journey began in 2020 when they shared their love story online, quickly attracting three million followers within a year [4]. Leveraging their growing influence, they ventured into e-commerce, and eventually established their own business. By 2022, they had astoundingly generated over 230 million Chinese yuan (approximately Rs 266.88 crore or US $38 million) in sales on a single day, with daily earnings reaching 4 million yuan (approximately Rs 4.6 crore or US $560,000) [4].
Embracing a Healthier Lifestyle
In a remarkable move, the couple, now aged 35 and 32 respectively, have decided to press pause on their live-streaming career to focus on reconnecting with their family and prioritizing self-care. "I will learn to rest and enjoy life together with my 32-year-old husband," said Sun, acknowledging the importance of taking a step back and discovering balance.
Their decision has garnered support from their fanbase, with many commenting on their achievements and applauding their decision to prioritize health over wealth accumulation. Although Sun and Guo plan to revisit live-streaming in the future, they will be taking their time to figure out how to maintain a harmonious balance between work and personal life.
The rise and temporary fall of @caihongfufu reminds us that success doesn't have to come at the expense of our well-being. Their story serves as an inspiration for digital influencers everywhere, encouraging them to prioritize self-care, family, and mental health.
Sources
- South China Morning Post: Chinese live-streaming couple with 15 million followers steps back after five years of relentless streaming
- The Economic Times: Chinese couple earns Rs 267 crore through live streaming on a single day
- CNN: This Chinese couple earned 267 million yuan in a single day through online shopping live stream
- CGTN: Chinese live streaming couple reaches peak earnings of over $38 million in a single day
- The Chinese online power couple, @caihongfufu, best known as Sun Caihong and Guo Bin, have temporarily withdrawn from live-streaming, having amassed a following of 15 million over five years.
- Exhaustion from grueling live-streaming sessions and strain on personal health and family life are the reasons behind their decision, as Sun shared her struggles between public success and personal life.
- Prior to their digital fame, Sun and Guo worked in insurance, but their influence escalated in 2020 when they shared their love story online, attracting three million followers within a year.
- Leveraging their growing impact, they delved into e-commerce and later established their business, generating over 230 million Chinese yuan (approximately Rs 266.88 crore or US $38 million) on a single day by 2022.
- Embracing a healthier lifestyle, the couple decided to pause their live-streaming career to reconnect with family and prioritize self-care, applauded by their fans who appreciate their emphasis on health over wealth.
- The couple plans to revisit live-streaming in the future while working towards achieving a harmonious balance between work and personal life.
- Their story serves as an inspiration for digital influencers everywhere to prioritize self-care, family, and mental health, reminding us that success doesn't have to come at the expense of well-being.
- Shifts in their career have led @caihongfufu to venture into areas like fashion and beauty, food and drink, home and garden, relationships, travel, and cars, in addition to continuing their passion for shopping.
