Latest survey reveals prominent travel preferences among Gen Z and millennial generations
In a recent survey, the dream destinations of Gen Z and millennial travelers have been revealed, with many choices inspired by popular TV shows and movies. Here are some of the top fandom travel destinations that have captured the hearts of these modern explorers:
- New Zealand, famously featured in "Lord of the Rings," is a dream destination for 23% of travelers.
- Kiawah Island, South Carolina, from the series "Outer Banks," attracts 15% of survey-takers.
- Greenwich, London, the filming location of "Bridgerton," holds a special place for 15% of the survey-takers.
- Paris, France, is inspired by the romantic charm of the series "Emily in Paris," for 22% of respondents.
- Albuquerque, New Mexico, the filming location of the show "Stranger Things," is desired by 19% of respondents.
- More than a quarter (29%) of respondents are eager to explore Kualoa Ranch in Hawaii, known for its role in "Jurassic Park."
- 17% of respondents are interested in Kihei, Hawaii, and Sicily, Italy, featured in "White Lotus."
- A significant portion of travelers, including likely Millennials and Gen Z, are drawn to destinations associated with their favorite TV shows or movies, with 12% identifying as fandom travelers or "set jetters."
- 19% of travelers want to visit Northern Ireland, Croatia, Spain, or Iceland, where "Game of Thrones" was filmed.
- Interestingly, a substantial number of travelers are willing to spend substantial sums on fandom travel trips. 15% of Gen Z and millennial travelers would spend $2,000 to $3,000, while 7% are willing to spend $4,000 to $5,000.
While a direct, comprehensive list of the top fandom travel destinations specifically based on a survey of Gen Z and millennial travelers is not provided, the trend indicates that fandom travel is dominated by event-driven cities and destinations hosting major concerts, pop culture conventions, and sporting events. Cities like Las Vegas, Nashville, Chicago, and major international event hubs are likely to attract fandom travelers.
The sports travel trend also highlights destinations offering endurance sports, triathlons, cycling tours, and emerging sports events in Europe and the Middle East, potentially appealing to fandom travelers interested in the sports niche.
Lastly, 24% are drawn to Kauai's Keahua Arboretum in Hawaii, inspired by its appearance in the movie "Avatar."
As the world of travel continues to evolve, it's clear that fandom travel is a growing trend, with travelers increasingly shaping their trips around concerts, festivals, sporting events, and pop culture experiences.
- The lust for travel among Gen Z and millennials is heavily influenced by popular movies and TV shows, as evidenced by the fact that New Zealand, a destination famous from "Lord of the Rings," is desired by 23% of survey-takers.
- Social media plays a significant role in shaping travel decisions, with 17% of respondents expressing interest in destinations like Kihei, Hawaii, and Sicily, Italy, featured in "White Lotus."
- Aside from movie and TV show-inspired travel, a sizeable group of fandom travelers seeks destinations associated with major events, such as concerts, pop culture conventions, and sporting events like Las Vegas and Chicago.
- The appeal of entertainment and pop-culture remains a crucial factor in the travel lifestyle of Gen Z and millennials, with 24% drawn to Kauai's Keahua Arboretum, inspired by its appearance in the movie "Avatar."
