Germany's Travel & Tourism Sector Shows Recovery, but International Spending Lags
Germany's Travel & Tourism sector is showing signs of recovery, with domestic spending exceeding pre-pandemic levels, but international visitor spending and the sector's overall GDP contribution still lagging behind 2019 figures.
Domestic visitor spending in Germany reached €2.9BN more than 2019 levels in 2023, propping up the sector. However, international visitor spending remained €14BN behind 2019 levels, a deficit of 25%. The sector's GDP contribution in 2023 was €13.5BN below 2019 levels, at just over €453BN. Despite this, the sector's overall GDP contribution is forecast to recover in 2024, with a contribution of almost €469BN, an increase of 0.5% from 2019. Employment in the sector grew by 5% in 2023 to reach 6.18MN, but was still almost 250,000 behind 2019 levels. With government support, the sector could grow its annual GDP contribution to nearly €554BN by 2034, employing almost 6.5MN people. The EU's Travel & Tourism sector grew by more than 8% in 2023, with international spending growing 11.5% to hit €471.5BN.
While Germany's Travel & Tourism sector is recovering, it is not yet back to pre-pandemic levels. International visitor spending and the sector's overall GDP contribution remain below 2019 figures. However, with domestic spending exceeding 2019 levels and employment growth, the sector is showing signs of resilience. Government support could further boost the sector's growth and employment by 2034.
